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AMY HUTSON

Helping not-for-profits grow by improving their communications

 

ABOUT ME

Hello, I’m Amy. I'm an award-winning communications professional and I’m passionate about helping not-for-profits grow through improving their communications.

Having worked as a counsellor in the NHS and ran a counselling service for young people at risk of homelessness, I have an in-depth understanding of people which I add to my work in communications. I’m able to use psychological insights from being a mental health professional to create compelling communications that encourage audiences to take action. By working closely with your audience to understand what motivates them, this can help us communicate better with them and achieve your goals.

I’ve spent the past 15 years working in the industry. During this time, I have worked with local government and charities in international development, education, homelessness, youth and mental health sectors. I’m also a trained journalist, which gives me an innate understanding of what stories will engage readers – a skill I have since found vital in my work in communications.

For as long as I can remember I've been interested in stories and the people that tell them, so it now seems almost inevitable that I started my career by training to be a journalist.

I worked first as a reporter at a newspaper before becoming a feature writer, which I loved as I enjoyed meeting people, learning more about them and writing stories. A few years later, I moved into communications work and now enjoy using these storytelling skills to tell the stories of brands.

If you are interested to learn more about how I could help, please get in touch.

 

HOW CAN I HELP?

I’m happy to help with as much or as little communications support you need. What and how I work is tailored to each client, depending on what you'd like and what budget you have.

IN-HOUSE COMMUNICATIONS

Do you find communications gets sidelined as there's too much work to do or you don't know where to start? Being able to effectively share the amazing work being delivered to current and potential donors, can help boost your fundraising efforts.

I offer a service where I can provide in-house communications support. This means I can become an extension of your team, without the big overheads that can come with recruiting a permanent member of staff.

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PROJECT WORK

If you're looking for something one-off, a project may be most suitable. I can help with:

  • Social media

  • E-newsletters

  • Editing or copywriting

  • PR

  • Communications plans

  • Organising and running events

  • Audience research, such as running focus groups and creating buyer personas 

  • Direct mail, such as brochures and leaflets

TRAINING

If you'd like to learn how to run all or any part of your own communications, we can discuss a bespoke training course for your charity.

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WORK

Some of the brands I've worked with

Médecins sans frontières is an international humanitarian charity delivering medical and mental health support.

Flourish Foundation is a charity which supports the mental health and wellbeing of children through art psychotherapy.

East Sussex County Council is the local authority for East Sussex. They deliver services such as social care and schools.

 

CASE STUDY

East Sussex County Council

The challenge

Your East Sussex is a magazine produced by East Sussex County Council, containing information about services residents can access such as health, education and social care.

The magazine was distributed to around 245,000 homes in the county three times a year, but regular surveys with residents showed that only around 55 per cent of residents read the publication.

With a statutory obligation to inform residents of their services, it was important for East Sussex County Council to increase both reader numbers and the number of people taking action as a result of reading the magazine.

I was brought in as editor of the publication to lead the revamp of the publication.

The work


After carrying out internal and external research, a more contemporary design was created by the graphic design team with a plan for a local celebrity to feature on the cover of each issue, to encourage residents to pick up the magazine they received through the post.

While the focus for the magazine was to inform residents about council news, a more journalistic approach was taken using real-life features relating to council services. We also included more details about local events in the county, along with interviews with local celebrities. Council stories included a clear call to action, to encourage behaviour change which was tracked.

I also led the launch of the digital version of Your East Sussex, which involved creating and delivering a digital communications plan and website. Alongside editing and writing content for the website and monthly e-newsletter, I set up and maintained the social media accounts.

The results

  • The magazine saw an increase in readership of over 30 per cent.

  • The number of residents taking action as a result of reading the publication increased by 80 per cent.

  • The costs of the publication were reduced by a third.

  • The magazine won the silver CIPR award for best publication.

  • User testing and focus groups with residents showed that the new magazine and website were preferred.

 
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CONTACT ME

Please get in touch to find out how I can help.